Too often when considering different distribution channels for products and services, companies emphasize direct distribution over other routes to market, without appropriate consideration of the costs and benefits of indirect alternatives. In this webinar Jessica Wadd, Principal at Vantage Partners, and Sam Stewart, Consultant at Vantage Partners, will outline an approach to developing distribution strategies that focuses on identifying the best routes to fulfilling customer needs, irrespective of bias toward indirect or direct distribution.
This approach involves:
- Defining an overall marketing strategy based on the needs of different customer types along their respective value chains, and identifying which existing products/services meet those needs
- Weighing the viability of various routes to market, including assessing how best to expand presence in under-penetrated markets
- Prioritization and execution of strategy
If you are not an ASAP member, please use this discount code when registering: vantage721.