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Ben Siddall

Ben Siddall

Ben Siddall is a Principal at Vantage Partners, and a member of the firm’s Sales Advisory practice. Ben works with sales organizations to achieve breakthrough results by collaborating with their customers to identify and deliver new forms of value; defining relationship management and account governance processes; and negotiating more creative and effective agreements.

Ben works with sales organizations in numerous sectors, with a particular emphasis on pharmaceutical, IT, manufacturing, and professional services. His engagements regularly include working with sales leadership teams to define game-changing macro negotiation strategies; develop and implement cross-selling, joint solution development, and internal collaboration processes; and build account and relationship management tools (especially for large/complex accounts). He also coaches and advises individual sales teams on high-value customer negotiations and on remediating troubled customer relationships.

Ben has contributed to a number of Vantage publications, including Vantage’s “Customer-Supplier Negotiation Study,” “Extreme Negotiations with Customers,” and “Managing Outsourcing Relationships to Maximize Value: Evolving Relationship Management Practices.” He also has spoken at conferences and events on topics including managing complex negotiations, defending value during the sales process, negotiating professional service fees and scope, and conducting effective pharmaceutical market access negotiations.

Prior to joining Vantage, Ben led business development and partnership outreach at a startup technology company in Boston, Massachusetts. He began his career as a commercial litigator for Covington & Burling in Washington, D.C. and has also worked as an economic consultant, helping companies and governments assess regulated industry pricing and manage complex risks. Ben received his JD cum laude from Georgetown University Law Center and his B.A. magna cum laude in political science from Boston University.

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