Engaging the C-Suite: A Road Map for Success

Originally published in SAMA Velocity magazine, Spring 2024.

An invitation to the C-Suite is every account manager's dream. What could be better than going straight to the top? They key is just to get the meeting, right? And then sell the hell out of 'em!

Wrong. Not in this case. Not with this audience.

In Engaging the C-Suite: A Road Map for Success, Vantage partner David Chapnick and CMO David Vazdauskas provide a detailed playbook for selling to the C-Suite - strategically selecting your target, preparing through meticulous research, and delivering results during (and after) the meeting.

Visit our Sales and Account Management page for more of our expertise on this topic.