Going Global: Alliance Management's Key Role in a Global Product Launch

Originally published in the Q1 2023 edition of Strategic Alliances Quarterly.

When biopharma companies launch their first products, Alliance Management’s role as a trusted partner and its relationships with key functions can help ease the growing pains. And their risk management expertise is also crucial to ensure that the company avoids early missteps that could jeopardize global expansion.

This article digs into factors to be considered and steps to  be taken to ensure a successful global expansion.