Optimizing an Alliance Portfolio - Practical Advice for Managing Multiple Alliances

Alliances often enable companies to do more with less. An alliance avoids expensive acquisitions or internal investments. Nevertheless, alliance professionals should expect the scrutiny of the executive suite. In fact, they should invite it. Demonstrating value, showing attention to operational efficiency and savings, and prioritizing ongoing improvement will help elevate the discipline of Alliance Management and call greater attention to the importance of building the organizational capability to effectively collaborate.