Us and Them

Coopetition – collaboration with another company while simultaneously competing with them – appears to be a common practice. Yet, the thought of coopetition, or the potential that it will arise in the future, often forecloses exploration of collaboration opportunities for many companies. The common “us and them” mentality can be both shortsighted and highly detrimental to business growth and success. According to our research, top performing companies (measured by revenue growth) report expecting 25% less of their future success to come from internal assets and capabilities compared to the average; these companies realized 285% greater growth.

Download this article to access new data on the performance impact of effectively managing coopetition and best practices for navigating coopetition with strategic partners.