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Data and Analytics Driven Storytelling
Today’s leaders are confronted with a myriad of data sources. This data overload often leaves salespeople, leaders, and managers struggling to know where to start in conveying complex information with purpose, and in an influential way. But put your message in the context of a story? Suddenly, differentiators come to life. Buyers see themselves reflected. Decision-makers gain the confidence to say “yes.”
Mindset Shift Required
No matter how solid your strategy or how compelling the numbers, failing to deliver your message in the context of a story and your audience won’t see its value. In this workshop, participants learn how to sort through the data to create and tell impactful stories to gain alignment and move their sale forward.
Better Actions Enabled
- Craft compelling data-driven stories based on an understanding of the audience’s needs and challenges.
- Understand what data is “of value” to your audience.
- Learn how to plan for meetings and presentations, enabled by scenario-driven and real-world application and practice.
- Skillfully use data to provide answers to specific questions.
- Apply data visualization and storytelling techniques to present data and insights to customers in compelling ways.
Results Achieved
Through multiple frameworks, real-world exercises, and simulations, participants will be able to sift through their data and organize a story that resonates with customers, ultimately leading to increased alignment and moving the sale forward.