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Emotional Intelligence for Sales
In today’s complex sales environment, salespeople are expected to do more than show subject matter expertise. To successfully navigate customer accounts, they must demonstrate emotional intelligence to adapt to the preferences and working styles of their customers to build trust, truly understand needs, garner influence, and ultimately get the deal over the finish line.
Mindset Shift Required
In the past, the emotional aspect of sales has been largely ignored. In today’s environment it is a critical element in building sustainable customer relationships. Through this course, participants will shift from a transactional, surface-level engagement to one where they can truly empathize with their customers to deeply understand their needs and be able to read – and act on – their customer’s emotional cues and adapt in an agile fashion.
Better Actions Enabled
- Enhance self-awareness and emotional self-control to improve interpersonal effectiveness.
- Increase ability to build meaningful connections with colleagues and customers.
- Leverage empathy to better understand the experiences and perspectives of colleagues and customers.
- Use the DiSC framework to enhance self-awareness and manage relationships.
- Apply practical techniques for building, sustaining, and when necessary, rebuilding trust.
Results Achieved
This workshop will hone participants’ ability to connect, influence, and collaborate with customers and internal stakeholders leveraging an EQ self-assessment, frameworks, and tools introduced in the course to add a layer of emotional intelligence to the way your sellers engage their customers.