S

SITUATION

State what you know about your listener's circumstances relevant to the discussion. List their business, technology, industry, and plan.

C

COMPLICATION

Identify the changes, pressures or demands that are impacting the Situation. What problems or opportunities do they present.

I

IMPLICATION

Show the personal or business consequences of failing to act upon the issues presented in the Complication.

P

POSITION

Clearly state what needs to be done to solve your listeners problem. It is a short and strategic point of view.

A

ACTION

Help your listener understand the role you'd like them to play, and the questions you'd like them to consider, during a presentation.

B

BENEFIT

Describe how your recommended Position/Action will address listeners' needs. State results clearly and quantifiably. The benefits you describe should differentiate you and be meaningful to your listeners.

Use Critical Thinking

to select the most meaningful and relevant content to your audience—the elements most likely to get listeners leaning in to your ideas.

Think Efficiently

and insightfully about the content you want to communicate, from the perspective of your listeners' interests, needs, wants and priorities.

Structure Content

into the most efficient, logical, and comprehensible flow for the setting and your listeners' preferences.

Engage Listeners

with a clear and compelling audience-centric message that they can easily understand and resonate with.

Inspire Listeners

to believe in you and your ideas and to act on your recommendations.